Email Marketing Quick Tips: What to Write in Re-Engagement Emails

Email Marketing Quick Tips: What to Write in Re-Engagement Emails


Email Marketing Quick Tips: What to Write in Re-Engagement Emails Hi, welcome back to another episode of Quick
Tips. I’m Monica. And I’m Olivia. As yet another awesome year
comes to an end, I can’t help but look back and feel a bit nostalgic. Me too. But you know, I’m excited for the
new year; starting fresh with a clean slate. As you’re wrapping things up for 2015 and
getting your plans together for next year, there’s one thing that comes to mind that
could probably use a little refresh: your email list. Now don’t get us wrong; a growing email
list is great. But as your subscribers increase, you might notice that your open rates aren’t
looking so hot. This might occur for a few reasons. Usually,
it’s a sign that you have a high number of inactive people on your list. We refer to inactive subscribers as those
who haven’t opened a single email in the last 6 months. Since the key to a healthy
email list is regular maintenance, removing inactives is one way to boost email performance. But you shouldn’t just delete them and say
sayonara. First, you’ll want to send them a re-engagement email to give them a chance
to stay on your list. So what do you write in your email? Let’s break it down piece by piece, starting
with the subject line. Your subject line should get right to the
point. In a recent re-engagement email we sent to our inactive subscribers on our blog
list, the subject line read: “Do you still want to receive our emails?” It seems like an obvious choice, and that’s
the point. A simple, direct headline is all you need. The same can also be said for the main content
of your email too. In your email message, avoid fluff and be
direct about why you’re emailing them. Tell subscribers that you’re reaching out because
you want to make sure they still want your emails. This is also a good time to repeat the value
of your emails. Whether you send blog post updates, company news, event announcements,
or promotional emails, remind subscribers what they’ll miss out on if they unsubscribe. Once you’ve taken care of those content
must-haves, it’s time to write a clear call to action. To make it easy for subscribers,
we recommend including only one call to action. Check out our re-engagement email to our blog
list – notice the CTA specifically tells them that by clicking the button, it will ensure
they remain on our email list. Think of it as a way to re-confirm their commitment to
our email list. You’ll also notice copy below the CTA that
states they will be automatically removed from the list if they don’t click the link
in 7 days. This eases the subscriber’s fear of what will happen if they don’t click
the button. It also gives you a timeline for when to remove subscribers who no longer want
to be on your list. And that’s all you need for your re-engagement
email! Simple, right? Now for your Quick Task: As you gear up for
2016, take a look at your subscriber list to see how many are considered inactive. Write
a re-engagement email and start cleaning your list so you have a fresh start for the new
year. That’s it for today! If you have any questions,
feel free to leave a comment below. To make sure you never miss an episode, subscribe
to our YouTube channel! Thanks for joining us, we’ll see you back
in a couple of weeks.

3 thoughts on “Email Marketing Quick Tips: What to Write in Re-Engagement Emails”

  • This series is some of the best content on the web around this subject, so insanely professionally done, sets a real standard

  • Great tips, but I still have a question. The Call to Action button that I will send to re-engage my list would be a new confirmation or a simple action that I can track and segment later?

  • This is a very nice video with some nice tips! – We have made a video, which has the same focus with 11 different engagement emails. You can check it out here: https://www.youtube.com/watch?v=sp5_anYmmTU&t=7s

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