Google Ads Budget Optimisation

Google Ads Budget Optimisation


Hello. Are you struggling with your Google
AdWords budget and increasing your conversion rates? In this video, I’m going to show you
how to increase your conversion rate without increasing your budget. Hello. My name is Uzair, and thanks for joining
in. In this short video, I’m going to show you a simple way to increase your conversion
rate without increasing your budget. If you are struggling with your conversion
rates not going higher, what you can do is to optimise your campaigns by budget. Let
me bring up my spreadsheet and I’ll explain this in a bit more detail. Before I do that,
if you are struggling with your AdWords campaign, then do get in touch with me via my website
which is in the link below, and I’ll be happy to have a chat with you. I offer a free consultation.
Whether you’re running search, image, video, Gmail campaigns or any kind of campaigns on
AdWords, I’d be happy to have a chat with you and see what problems you are experiencing
and how I can help you get a better return on your investment in AdWords. Let’s go back to our budget optimization,
what is that and how we can improve our ROI. Let’s say we’re running a campaign, and we’ve
got a budget of 100 pounds, a daily budget, right? We’ve got two ad groups in it, AdGroup
1 with a handful of keywords, AdGroup 2 with a handful of keywords, and whenever you have
got more than one keyword in an ad group, then I would always recommend that you keep
those keywords extremely tightly knitted so they’re not very loose, and if your campaign
is all about direct call to actions and conversions, then I would also avoid broad matched keywords. We’ve got two ad groups running at the same
time, and for this example, both the ad groups are spending the same amount of budget. However,
we can see from our data that AdGroup 1 is converting at double the rate of AdGroup 2.
We can work out the stats over here, and we can see that we are getting more conversions,
and AdGroup 2 is not converting as well as we would like to. Instead of carry on running this campaign
the way it is right now, what you want to do is to split these ad groups by campaign
because obviously if we split these out in Campaign 1 and Campaign 2, then we can allocate
its own budget for Campaign 1 and its own budget for Campaign 2, so now we know that
this ad group has its own budget, and if the conversion rate stays the same, which is that
10%, then we know that by putting in more budget over here, we are going to increase
our conversion rate, our conversions. Our cost per conversion is going to go down. The way I would do that is then I would allocate
most of the budget to my campaign, so let’s say I put 80 pounds over here and 20 over
there, or I may decide that I want to put all of my budget on there, and I either … well,
if a zero budget, that means it’s been paused, and I completely stop this ad group running,
or instead of doing it this way, what you could do is you can just pause this ad group
so that all the budget goes over here. What you want to be doing is not to stop something
completely because if this is working, then I would look at optimizing this ad group by
either looking at the keywords which I’m targeting, the ads which are written or I’m running,
and also what’s happening on the landing page is everything is relevant to the keywords
and the ads. When I do get conversions from an ad group, even though it may be higher
than my cost or my target cost per acquisition, I would try to optimize it as much as I possibly
can before I’m going to completely stop it. Now the other thing which you will also see
is limited by budget. When you do get this message in your campaigns, that means that
there is a lot more searches being made on Google, and because of your budget exhausting
every day, you are losing on a fair amount of traffic to your website. If you are keeping
a very close eye on your numbers, then this should not be a concern to you because if
you can sell more, you can offer more. Let’s say you are selling an online course
or a downloadable PDF or anything which does not require your physical time, then you can
increase it, increase the budget from 100 to 200 because you know that every time a
certain number of people come to your website, a percentage convert and you earn X amount
of revenue from it. Then that should not come into play. You should not be scared of increasing
it. I know a lot of business owners, especially small business owners, get nervous by increasing
the budget, but they are just stopping themselves from earning more because keeping an eye out
on these conversions, conversion rate and cost per acquisition, you will be able to
work out your profitability and if your campaign is running in profit, i.e., if you spend one
pound on Google Ads and Google is giving you three pounds or four pounds back in return,
then why would you limit yourself playing that game? You want to be playing this game 24 hours
a day seven days a week. This is where you can really maximize your profits by splitting
the campaigns and looking at what is working and what is not working. I hope you found this video useful. Please
do like comment and subscribe to our channel to be the first ones to be notified about
other similar videos when I upload. Thanks for joining in, and I look forward to seeing
you sometime soon. Bye for now.

8 thoughts on “Google Ads Budget Optimisation”

  • Struggling with your Google Ads campaign? Get your free consultation and we'll help you turn your campaign around. https://www.sfdigital.co.uk/contact-us.html

  • Hello sir, I am running my display ads adwards and my budget is Rs 500/per week and I set daily Rs1.00 . So My question is, why adwards charge me Rs 1000 per day?

  • Bought your course and I’m only doing call only ads. Where in the course do you talk about this including setting up the adgroups in AdWords bulk editor

  • Hello, thank you for great content. Looking your videos for a while allready.

    I have question which is not conected to this video but would be super grateful if you reply.
    I am doing adwords text ad for mobile only to generate phone calls from my land.page.

    The problem I have is that I am getting phone calls from different states all over the US (I can see in CallRail from where phone calls are coming)
    I started my campaign with 10 ad groups, and each group have 1 keyword.
    I am targeted only city Chicago and I exluded all other 49 states besize Ilinois state where Chicago is.
    In my target settings I choosed: People In your targeted location
    In my exclude settings I choosed: People in, or who show interest in, your excluded locations (recommended)

    I can t figure why I am getting those calls from diff.states after all this. If you can give me some hint or something I m overseeing here, as I am still new in this.

    Hava an awesome day!!

  • hello sir , can you tell me how you put background of your laptop screen in your video. your reply is appreciate and helps us.thanks for giving wonderful content.

Leave a Reply

Your email address will not be published. Required fields are marked *