How to Become a Microsoft MVP – LinkedIn Engagement

How to Become a Microsoft MVP – LinkedIn Engagement


Hello! Hello! I’m back again. This time I would like to
talk to you about LinkedIn. The importance of LinkedIn
as part of your plan on becoming an MVP. So why is LinkedIn important? There’s a couple of reasons. But before I talk about those reasons, I wanna talk about Kostya. Kostya is somebody in the community that I have connected with. We’ve had some conversations. I’ve shared some of my knowledge with him, and he sent me this amazing shirt. Thanks Kostya, I appreciate it. I often get asked where
do I get my shirts from, and they come from people
like you, gifts from friends and I do love having a different shirt. So thank you. Anyhow, let’s talk about LinkedIn. Now the thing about LinkedIn
is it is the business tool that we use in Microsoft Business Apps to connect around the world. It is their main tool. No matter what country, if you want to increase
your brand awareness, become known for your skills, which I’ve talked about in other videos, you need to be present on LinkedIn. And there’s a couple of
reasons for LinkedIn. A couple of things you need
to get right for LinkedIn. First of all, you need
to look at the section that talks about becoming an All-Star. And you need to do what you need to do to become an All-Star as soon as possible. So go through step by step, it will show you the fields that you need to fill in and complete so that you can have what’s called
an All-Star profile. Which basically means the
the correct information is filled out so that people can find you and get value from what you deliver. All-Star is a key thing. If you don’t get to that step though, you need to make sure that you
have a great Headshot Photo. One that shows some teeth. Psychologists tell us
that if you ever smile and some teeth showing, it actually shows you are more friendly and
more engaging type person. So try and get a clean Headshot. Clean wall behind you and
no other distractions. And it shouldn’t be anymore
than from here up really, to really show who you
are and so people can feel they’re connecting with
you through your profile. The next is to make sure you
have a cracker Headline. The Headline should not
be about what you do, it should be about what value you create. What value you contribute
to the Community. And kind of steer into where you’re going, where your career is going with the technology you specialize in. And of course, the last tip
I’d give here is make sure the About section is complete. Fill in as much information
about your experiences, the projects you’ve been
on and the contributions that you’ve made. Think about the About section
at the bottom there. Fill those in, add your successes. Whether they be awards, whether
they be links to your own books, content, whatever you’re creating, make sure you call it out
in that About section. And as a bonus, I recommend
get your Banner consistent across your various
social media platforms. One thing that is provided in LinkedIn is the ability to post actual articles. So if you go up there and post an article, maybe share an article on what you’re learning in the
technology at the moment, or something that you
weren’t able to find, so you actually use LinkedIn
as a blogging platform. I don’t 100% recommend it. I always say your home is your home, don’t let someone else own it. But if you got some really good posts that do well on your website, you can place them as articles on LinkedIn and then share them. And they stay evergreen. They stay there so other people can come
and consume those over time. I always recommend,
though, you keep a copy, of course, on your blog. That’s my advice for LinkedIn. There’s so much more I could go into. But I just want to keep
it short and sharp, and give you tips. If you
like to advance your journey to becoming a Microsoft MVP. If you’ve got any feedback for me, put it in the comments below. I’d love to hear from you. Thanks again for watching this video and have a great day.

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